Explores the future of retail media with a focus on digital screens, audio, and omnichannel strategies to connect in-store exposure to purchases.
Explores the future of retail media with a focus on digital screens, audio, and omnichannel strategies to connect in-store exposure to purchases.
Sarah Marzano analyzes the 'in-store unlock,' discussing the growth, measurement, and strategy required to scale retail media in physical stores.
Analysts debate commerce media trends for 2026, specifically focusing on how retailers are restructuring teams to launch in-store capabilities.