By 2026, commerce media will see significant shifts towards in-store retail media and restructured teams. Retailers must prepare for a "hard launch" of these in-store capabilities, integrating online and offline strategies to leverage first-party data. The episode explores how to measure ROI and adapt organizational structures to stay competitive in this evolving landscape.
Key takeaways
Prepare for a
Restructure internal teams to create new roles and reporting lines for effective commerce media management, focusing on cross-functional collaboration between marketing, sales, and IT.
Develop robust measurement and ROI frameworks for in-store retail media, given its historical challenges compared to digital ads.
Invest in technology and data integration to unify online and offline retail media strategies and leverage first-party customer data across all touchpoints.
What does this episode say about retail & omnichannel?
Prepare for a
What does this episode say about ai & automation?
Restructure internal teams to create new roles and reporting lines for effective commerce media management, focusing on cross-functional collaboration between marketing, sales, and IT.
What does this episode say about analytics & attribution?
Develop robust measurement and ROI frameworks for in-store retail media, given its historical challenges compared to digital ads.
What does this episode say about paid acquisition?
Invest in technology and data integration to unify online and offline retail media strategies and leverage first-party customer data across all touchpoints.
