Discusses the future of Facebook ads in 2025, focusing on media buying secrets, AI's role, and how to structure and fund hypothesis-based ad testing.
Discusses the future of Facebook ads in 2025, focusing on media buying secrets, AI's role, and how to structure and fund hypothesis-based ad testing.
Andrew Faris explores strategies to break through revenue plateaus, including a deep dive into rigorous testing methodologies and avoiding common statistical biases.
Sean Frank and Austin Harrison challenge common ecommerce measurement advice, discussing incrementality and how to use experimental design to cut waste.