Explores the 'Dead Internet Theory' and the shift from human-generated to AI-populated online environments and its impact on authenticity.
Explores the 'Dead Internet Theory' and the shift from human-generated to AI-populated online environments and its impact on authenticity.
Uses Coca-Cola's AI ad to debate whether AI is a shortcut or innovation, and how authenticity serves as a premium for human-led brands.
Discusses how AI is transforming SEO and why authentic human-generated content is the necessary response to the 'wash' of AI content online.