Ecommerce brands need to urgently adapt their SEO strategy to align with the rise of AI and entity-based search. Google and other LLMs prioritize brand mentions across diverse platforms, not just backlinks. Elevate your brand visibility by strategically securing mentions in relevant online content, social media, and even podcasts to capitalize on the evolving search landscape and drive traffic.
Key takeaways
Shift focus from 'do-follow' backlinks to gaining brand mentions across all relevant online content, including articles, social media, and forums.
Actively cultivate a strong social media presence to ensure your brand is frequently mentioned, as LLMs incorporate social posts into their indexing.
Develop compelling brand narratives and unique content that encourage organic mentions and press coverage, turning your brand into a "mention magnet."
Recognize that LLMs take longer to index and retrain on new data; start implementing entity-based SEO strategies immediately to see future results.
Understand that voice content, like podcasts, is now valuable for SEO as LLMs can transcribe and incorporate it into their entity models.
Themes
ai in seobrand strategydigital marketingentity-based search
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.(00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette
(01:29) - Introduction to the Episode
(03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble
(08:18) - Exciting Services: Paid Media and SEO
(09:16) - Impact of AI on Search and SEO
(11:02) - SEO Strategies for eCommerce Brands
(18:37) - Role of SEO Agencies in the New Era
(20:47) - The Rise of Social Search Platforms
(34:34) - Conversion Rate Optimization (CRO)
(44:59) - Google's API Leak and SEO Insights
(47:34) - Conclusion and Final Thoughts
Guest’s Links: Website: Galactic Fed_____________________________LinkedIn: Zach BoyetteLinkedIn: Irina PapucConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube</strong
Frequently asked about this episode
What does this episode say about ai in seo?
Shift focus from 'do-follow' backlinks to gaining brand mentions across all relevant online content, including articles, social media, and forums.
What does this episode say about brand strategy?
Actively cultivate a strong social media presence to ensure your brand is frequently mentioned, as LLMs incorporate social posts into their indexing.
What does this episode say about digital marketing?
Develop compelling brand narratives and unique content that encourage organic mentions and press coverage, turning your brand into a "mention magnet."
What does this episode say about entity-based search?
Recognize that LLMs take longer to index and retrain on new data; start implementing entity-based SEO strategies immediately to see future results.
What does this episode say about ai in seo?
Understand that voice content, like podcasts, is now valuable for SEO as LLMs can transcribe and incorporate it into their entity models.
