Sharon Gee explores the nuance of high-consideration products like furniture versus impulse CPG items in the context of AI trust.
Sharon Gee explores the nuance of high-consideration products like furniture versus impulse CPG items in the context of AI trust.
Darin Archer discusses how high-consideration items require different UX, speed, and storytelling strategies than standard products.
An analysis of marketing budgets for products that aren't impulse buys, specifically using car seats as a high-consideration case study.