Explores the psychology of 'perpetual purchase consideration' and how consumers now live in a constant state of research and inspiration for future buys.
Explores the psychology of 'perpetual purchase consideration' and how consumers now live in a constant state of research and inspiration for future buys.
The head of intelligence at Burrow discusses the challenges and marketing strategies for selling high-consideration luxury furniture in a digital-first world.
Focuses on BenchMade Modern’s success in getting consumers to commit to high-end, expensive online purchases through trust-building and media validation.