Filson's head of strategy discusses the evolution and modernization of a 127-year-old American heritage brand.
Filson's head of strategy discusses the evolution and modernization of a 127-year-old American heritage brand.
Vera Bradley’s leadership details a major 2024 rebrand and the balance between tradition and modernization.
Belstaff's strategy for rebranding and operational integration to modernize their 100-year-old heritage brand.