Neil Morgan, head of strategy at Filson, discusses the evolution and modernization of the 127-year-old American heritage brand.
Neil Morgan, head of strategy at Filson, discusses the evolution and modernization of the 127-year-old American heritage brand.
Vera Bradley’s leadership discusses a 360-degree rebrand of the 42-year-old company, including a new logo and product strategy.
A deep dive into how British legacy brand Belstaff is using its 100-year history to inspire its future branding and e-commerce strategy.