Heritage Brand Strategy

Answer

Filson's head of strategy discusses evolving a 127-year-old American heritage brand through modern channels and media.

Source: Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand on The Glossy Podcast.

Top episodes

1. 1. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Filson's head of strategy discusses evolving a 127-year-old American heritage brand through modern channels and media.

2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley’s leadership details their 360-degree rebrand strategy to modernize the 42-year-old heritage company.

3. 3. This Legacy Brand’s Next 100 Years is Inspired by Its Past

   Shopify Masters

   British clothing icon Belstaff discusses how its 100-year history informs its future rebranding and global e-commerce strategy.

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