Heritage Brand Revitalization

Answer

Vera Bradley's CEO and CMO discuss the 'fine art' of transforming their 42-year-old brand via a new logo, product lines, and ambassador.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's CEO and CMO discuss the 'fine art' of transforming their 42-year-old brand via a new logo, product lines, and ambassador.

2. 2. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Filson's head of strategy discusses evolving a 127-year-old American heritage brand for the modern consumer.

3. 3. Startup Vet Revives Legacy Fitness Brand

   Ecommerce Conversations

   Jon Shanahan discusses his role in reviving TRX, a storied legacy fitness brand, amid a post-Covid slump and stale branding.

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