Vera Bradley’s leadership discusses their 360-degree rebrand, including new logos, products, and celebrity ambassadors to modernize the 42-year-old heritage brand.
Vera Bradley’s leadership discusses their 360-degree rebrand, including new logos, products, and celebrity ambassadors to modernize the 42-year-old heritage brand.
Filson's head of strategy explains how the 127-year-old brand uses pop culture and modern retail strategies to stay relevant while honoring its long history.
British clothing company Belstaff shares its journey of rebranding and replatforming to Shopify Plus to modernize its century-old legacy.