Heritage Brand Revitalization

Answer

Vera Bradley’s CEO and CMO discuss the 'fine art' of a complete 360-degree rebrand for the 42-year-old company.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley’s CEO and CMO discuss the 'fine art' of a complete 360-degree rebrand for the 42-year-old company.

2. 2. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Filson's head of strategy explains how to evolve and revitalize a 127-year-old American heritage brand through modern culture and digital strategy.

3. 3. This Legacy Brand’s Next 100 Years is Inspired by Its Past

   Shopify Masters

   Belstaff celebrates its anniversary by undertaking a significant digital transformation and rebranding to modernize its legacy for the next 100 years.

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