Heritage Brand Management

Answer

Vera Bradley’s leadership discusses the 360-degree rebrand of their 42-year-old heritage company, balancing history with modern consumer needs.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley’s leadership discusses the 360-degree rebrand of their 42-year-old heritage company, balancing history with modern consumer needs.

2. 2. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Filson’s head of strategy explains how to evolve a century-old heritage brand for modern audiences while maintaining quality and legacy.

3. 3. 416. Inside Stanley 1913’s evolution from utility to lifestyle

   Retail Gets Real

   Stanley 1913's Global Brand President discusses the strategic evolution of a 110-year-old brand into a modern lifestyle powerhouse.

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