Vera Bradley’s leadership discusses the 'fine art' of transforming a 42-year-old brand through a massive rebrand while maintaining its historical identity.
Vera Bradley’s leadership discusses the 'fine art' of transforming a 42-year-old brand through a massive rebrand while maintaining its historical identity.
Filson's head of strategy explains how to evolve a 127-year-old American heritage brand using modern culture and strategic retail shifts.
ARTO's owner discusses managing a multi-generational heritage business, balancing the honoring of legacy with the necessity of modern evolution.