Heritage Brand Management

Answer

Vera Bradley’s CEO and CMO discuss the rebrand of the 42-year-old company, balancing legacy with modern consumer expectations.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley’s CEO and CMO discuss the rebrand of the 42-year-old company, balancing legacy with modern consumer expectations.

2. 2. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Filson's head of strategy explains how to evolve a 127-year-old brand while staying true to its rugged American roots.

3. 3. This Legacy Brand’s Next 100 Years is Inspired by Its Past

   Shopify Masters

   British brand Belstaff shares how they are inspiring their next 100 years by looking back at their past and integrating new digital strategies.

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