Heritage Brand Management

Top 3 podcast episodes answering this question on AskThePods · managing a heritage brand.

Answer

The head of strategy at Filson explains how they evolve a 127-year-old American heritage brand for modern consumers.

Source: Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand on The Glossy Podcast.

Top episodes

  1. 1. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

    The Glossy Podcast

    The head of strategy at Filson explains how they evolve a 127-year-old American heritage brand for modern consumers.

  2. 2. This Legacy Brand’s Next 100 Years is Inspired by Its Past

    Shopify Masters

    A deep dive into how the historic British clothing company Belstaff rebranded and updated its e-commerce strategy.

  3. 3. How an Iconic Flask Revived an 1890s Housewares Brand Online

    The Unofficial Shopify Podcast

    Learn how an iconic flask helped revive an 1890s housewares brand (Jacob Bromwell) through modern online retail strategies.

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