A deep dive into how ecommerce operators track revenue and ad spend with high granularity (hourly) during peak periods like Cyber Five.
A deep dive into how ecommerce operators track revenue and ad spend with high granularity (hourly) during peak periods like Cyber Five.
The hosts discuss how they set growth goals, the limitations of current attribution models, and the specific KPIs they use to manage growth.
Explores how to launch new channels while maintaining a strict measurement framework to identify incremental value in ad spend.