NRF's Katherine Cullen discusses 2024 Halloween spending projections, hitting nearly $12 billion, and key consumer behaviors for the season.
NRF's Katherine Cullen discusses 2024 Halloween spending projections, hitting nearly $12 billion, and key consumer behaviors for the season.
A detailed look at 2023 Halloween retail data, covering record-breaking spending levels, participation rates, and specific shopping habits.
Explores the evolving definition of Halloween and how shifting traditions influence record-breaking retail activity and consumer interest.