Katherine Cullen of the NRF discusses how consumers are redefining Halloween through record-breaking retail activity and evolving traditions.
Katherine Cullen of the NRF discusses how consumers are redefining Halloween through record-breaking retail activity and evolving traditions.
Discussion on projected record spending of nearly $12 billion for the 2024 season and the shift toward early shopping.
Breakdown of the 5 key things to know about Halloween shopping, including record participation and economic impact.