365. Halloween spending tricks, treats and trends

Retail Gets Real · with Katherine Cullen · October 16, 2024 · 16 min

Summary

This episode reveals why a projected $12 billion Halloween spending spree is more than just tricks and treats for retailers. Katherine Cullen from the NRF breaks down consumer behavior, including why shoppers are starting earlier and where they are spending their money. Learn what to expect not just for spooky season, but also get a sneak peek into the crucial winter holiday shopping trends.

Key takeaways

• Identify early shopping trends and motivations to inform your promotional calendar and inventory management for seasonal events.
• Stock popular costume items and related accessories by leveraging insights into current trends discussed in the episode to maximize sales.
• Understand consumer shopping channel preferences (online vs. in-store) for holiday purchases to optimize your distribution and marketing efforts.
• Prepare for the winter holiday season by incorporating the NRF's early predictions into your strategic planning and forecasting.
• Analyze demographic insights of enthusiastic holiday shoppers to better target your marketing campaigns and product assortments.

Themes

Topics covered

Episode description

It’s spooky season, and here’s the real treat — Halloween spending is projected to hit nearly $12 billion. Katherine Cullen, NRF's vice president of industry and consumer insights, talks about Halloween spending trends, popular costumes, why consumers are shopping early and who is most excited to celebrate this October. Plus, a look at expected winter holiday consumer spending.(00:00:38) Introductions(00:02:45) Why People Shop Early (00:04:39) Halloween Spending Projections (00:07:28) The Year’s Most Popular Costumes (00:09:21) Where Consumers Are Shopping (00:10:49) Who Is Halloween For? (00:12:31) Early Predictions For The Holiday Season The National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Find more episodes at retailgetsreal.comRelated:• Consumer Trends in Halloween Shopping and Celebration • Halloween Spending to Reach Record $12.2 Billion As Participation Exceeds Pre-Pandemic Levels

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Frequently asked about this episode

What does this episode say about retail & omnichannel?

Identify early shopping trends and motivations to inform your promotional calendar and inventory management for seasonal events.

What does this episode say about supply chain & operations?

Stock popular costume items and related accessories by leveraging insights into current trends discussed in the episode to maximize sales.

What does this episode say about brand & content?

Understand consumer shopping channel preferences (online vs. in-store) for holiday purchases to optimize your distribution and marketing efforts.

What does this episode say about analytics & attribution?

Prepare for the winter holiday season by incorporating the NRF's early predictions into your strategic planning and forecasting.

What does this episode say about retail & omnichannel?

Analyze demographic insights of enthusiastic holiday shoppers to better target your marketing campaigns and product assortments.

Listen

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