Greenwashing

Answer

The founders of Greenr discuss sustainable shopping, minimizing waste, and the importance of vetting products to avoid misleading environmental claims.

Source: The Future of Sustainable Shopping with Thomas Panton, Founder at Greenr, and Hugo Douglas-Deane, Co-Founder & CMO at Greenr on The eCom Ops Podcast.

Top episodes

1. 1. The Future of Sustainable Shopping with Thomas Panton, Founder at Greenr, and Hugo Douglas-Deane, Co-Founder & CMO at Greenr

   The eCom Ops Podcast

   The founders of Greenr discuss sustainable shopping, minimizing waste, and the importance of vetting products to avoid misleading environmental claims.

2. 2. Should "sustainability" be your Number 1 marketing message? With Hugo & Thomas from Canopey

   eCommerce MasterPlan

   Founders of Canopey (formerly Greenr) discuss how to market sustainability honestly and vet products to ensure genuine environmental impact.

3. 3. Époque Evolution co-founder Nancy Taylor on why she says 'responsibility' instead of 'sustainability'

   Modern Retail Podcast

   The co-founder of Époque Evolution explains why she prefers 'responsibility' over 'sustainability' to avoid the pitfalls of greenwashing and buzzword fatigue.

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