Retail Remix
· with Emily Gittins
· September 18, 2023
· 31 min
Summary
To thrive in the evolving retail landscape, fashion brands must embrace recommerce. This episode, featuring Archive CEO Emily Gittins, reveals how technology-driven resale programs not only reduce environmental impact but also cultivate brand loyalty and create new revenue streams. Learn actionable strategies to implement successful recommerce models and measure their impact with new KPIs.
Key takeaways
Implement white-label or brand-managed recommerce solutions to maintain brand control and customer relationships, rather than relying solely on third-party marketplaces.
Focus on creating an engaging customer experience within your recommerce program by streamlining the selling and buying process of pre-owned items.
Develop and track new KPIs, beyond traditional sales figures, to measure the environmental and business impact of your recommerce efforts, such as carbon emissions saved or customer lifetime value increased through re-engagement.
Leverage recommerce to tap into the growing consumer demand for sustainable options, fostering brand loyalty and attracting a new segment of eco-conscious buyers.
Integrate recommerce as a core component of your brand strategy to build a circular fashion business model, enhancing sustainability and creating new avenues for customer interaction.
In an era where sustainability and environmental consciousness are at the forefront of consumer demands, the fashion industry is facing increasing pressure to reduce its environmental footprint. Fortunately, technology is stepping in as a powerful ally in this quest for change. From digital samples to recommerce platforms, innovative solutions are emerging to revolutionize the way fashion operates. In this episode of Retail Remix, our host Alicia Esposito chats with Emily Gittins, Co-founder and CEO at the customized resale tech company Archive. The pair explore the role of technology in reducing fashion's environmental impact and highlight some exciting advancements in the recommerce industry. Listen to learn about:The current state of sustainability in the fashion industry;The different models of recommerce companies can leverage;How to build an engaging customer experience through such programs; andBest practices for measuring the impact of recommerce efforts with new KPIs.RELATED LINKSLearn more about Emily here!Learn more about Archive.Get the details on Second Hand September. Read more about sustainability trends on Retail TouchPoints.]]>
Frequently asked about this episode
What does this episode say about retail & omnichannel?
Implement white-label or brand-managed recommerce solutions to maintain brand control and customer relationships, rather than relying solely on third-party marketplaces.
What does this episode say about dtc strategy?
Focus on creating an engaging customer experience within your recommerce program by streamlining the selling and buying process of pre-owned items.
What does this episode say about customer retention?
Develop and track new KPIs, beyond traditional sales figures, to measure the environmental and business impact of your recommerce efforts, such as carbon emissions saved or customer lifetime value increased through re-engagement.
What does this episode say about brand & content?
Leverage recommerce to tap into the growing consumer demand for sustainable options, fostering brand loyalty and attracting a new segment of eco-conscious buyers.
What does this episode say about retail & omnichannel?
Integrate recommerce as a core component of your brand strategy to build a circular fashion business model, enhancing sustainability and creating new avenues for customer interaction.
