Matthew Stafford discusses CRO mastery and the technical implementation of tracking using Google Tag Manager to improve site speed and data accuracy.
Matthew Stafford discusses CRO mastery and the technical implementation of tracking using Google Tag Manager to improve site speed and data accuracy.
A deep dive into Google Ads fundamentals, covering how to set up GTM, GA4, and audiences for Shopify store owners.
Focuses on gaining attribution accuracy through GA4 and server-side tracking, emphasizing the technical setup for DTC brands.