Google Analytics Discrepancies

Top 3 podcast episodes answering this question on AskThePods · google analytics data discrepancies.

Answer

Explores the data discrepancies between Facebook, GA, and Shopify, and how server-side tracking can unify these numbers for better scaling.

Source: Why Shopify Brands Need a Data Layer (Not Just Better Tracking) on eCommerce Fastlane.

Top episodes

  1. 1. Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

    eCommerce Fastlane

    Explores the data discrepancies between Facebook, GA, and Shopify, and how server-side tracking can unify these numbers for better scaling.

  2. 2. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

    DTC Podcast

    Reveals how Google Ads and Analytics can provide an illusion of performance and why server-side tracking is required to see real customer data.

  3. 3. Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)

    DTC Podcast

    Discusses leveraging GA4 and server-side tracking to close the attribution gap and improve data accuracy compared to legacy setups.

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