Google Analytics Discrepancies

Answer

Explores why Shopify, Facebook, and Google Analytics report different sales numbers and how to use server-side tracking to fix the gap.

Source: Why Shopify Brands Need a Data Layer (Not Just Better Tracking) on eCommerce Fastlane.

Top episodes

1. 1. Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

   eCommerce Fastlane

   Explores why Shopify, Facebook, and Google Analytics report different sales numbers and how to use server-side tracking to fix the gap.

2. 2. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Discusses how Google Ads and Analytics can misrepresent customer data and the impact of cookie-based tracking on reporting accuracy.

3. 3. Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)

   DTC Podcast

   Focuses on improving attribution gains (10-30%) using GA4 and server-side tracking to fix data loss issues.

← Search again on AskThePods