Google Analytics Discrepancies

Answer

Explores the discrepancies between Facebook, Google Analytics, and Shopify data, and how server-side tracking can bridge the 20-30% revenue gap.

Source: Why Shopify Brands Need a Data Layer (Not Just Better Tracking) on eCommerce Fastlane.

Top episodes

1. 1. Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

   eCommerce Fastlane

   Explores the discrepancies between Facebook, Google Analytics, and Shopify data, and how server-side tracking can bridge the 20-30% revenue gap.

2. 2. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Discusses why Google Analytics and Ads often report misleading new customer data and how cookie-based tracking sabotages incrementality.

3. 3. Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)

   DTC Podcast

   Focuses on improving attribution accuracy by 10-30% using GA4 and server-side tracking to resolve data loss issues.

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