A technical deep dive into GA4 setup, focusing on custom reports, event tracking, and the essential features for e-commerce brands to audit their data collection.
A technical deep dive into GA4 setup, focusing on custom reports, event tracking, and the essential features for e-commerce brands to audit their data collection.
Explores migrating to GA4 and using server-side tracking to improve attribution accuracy and data quality.
A guide on configuring Google Analytics specifically for Shopify stores to ensure data accuracy and useful business insights.