Richard from Pilothouse discusses migrating to GA4, server-side tracking, and using custom reports to improve attribution accuracy for DTC brands.
Richard from Pilothouse discusses migrating to GA4, server-side tracking, and using custom reports to improve attribution accuracy for DTC brands.
Andrew Youderian explores common Google Analytics mistakes, goal tracking, audience segmentation, and how to use data to make informed business decisions.
While primarily about stock forecasting, this episode discusses the role of data and Google Analytics in scaling an e-commerce business properly.