Global Brand Strategy

Answer

Discusses how brands stay true to values while operating globally and the shift from traditional advertising to entertainment.

Source: Cannes 2026: What Everyone Is Talking About | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Cannes 2026: What Everyone Is Talking About | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses how brands stay true to values while operating globally and the shift from traditional advertising to entertainment.

2. 2. 'There's this longevity': Bugaboo's Jeanelle Teves on expanding a premium baby brand in North America

   Modern Retail Podcast

   The head of Bugaboo discusses expanding a premium European brand into the North American market.

3. 3. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Filson's head of strategy discusses the evolution of a heritage brand's identity and craftsmanship.

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