Gifting Trends

Answer

Liz Lorge explains why gifting is a top opportunity for brands in 2025, specifically focusing on Gen Z and Millennial preferences.

Source: Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363) on Ecommerce Coffee Break.

Top episodes

1. 1. Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363)

   Ecommerce Coffee Break

   Liz Lorge explains why gifting is a top opportunity for brands in 2025, specifically focusing on Gen Z and Millennial preferences.

2. 2. 300. Holiday 2024 eCommerce Shopping Trends

   eCommerce Badassery

   Jessica Totillo Coster breaks down the 2024 holiday shopping trends, including the rise of self-gifting among younger generations.

3. 3. August Insights & What to Expect for Q4: State of the Industry

   Ecommerce Playbook

   A comprehensive look at 2024 Q4 holiday strategies, focusing on shorter gifting windows and economic impacts on buyer behavior.

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