Gifting Trends

Answer

Marketing lead Liz Lorge discusses why gifting is the biggest ecommerce opportunity for 2025, covering Gen Z/Millennial behaviors and corporate gift revenue.

Source: Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363) on Ecommerce Coffee Break.

Top episodes

1. 1. Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363)

   Ecommerce Coffee Break

   Marketing lead Liz Lorge discusses why gifting is the biggest ecommerce opportunity for 2025, covering Gen Z/Millennial behaviors and corporate gift revenue.

2. 2. 300. Holiday 2024 eCommerce Shopping Trends

   eCommerce Badassery

   Focuses on Holiday 2024 shopping trends, specifically highlighting the rise of 'self-gifting' among millennials and overall Q4 consumer evolution.

3. 3. August Insights & What to Expect for Q4: State of the Industry

   Ecommerce Playbook

   An industry state-of-the-union for late 2024, analyzing how economic shifts are impacting Q4 gifting strategies and holiday windows.

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