Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363)
Gifting is a massively overlooked and underserved opportunity for ecommerce brands, with corporate gifting alone a $300B+ market. Modern consumers, especially Gen Z and Millennials, expect seamless online gifting experiences directly from brands. Brands that adapt their online stores to accommodate gifting, particularly multi-ship and corporate orders, can unlock significant new revenue streams and customer loyalty, turning a complex process into a streamlined, automated revenue driver.
Key takeaways
Implement a white-label gifting platform that integrates directly with your online store, maintaining brand consistency and product margins.
Offer a self-service gifting portal for customers to easily select products, personalize messages, and manage multi-recipient orders with features like bulk address uploads and scheduled delivery.
Explore corporate and event gifting verticals, as these represent high-volume, recurring revenue opportunities that are currently underserved by traditional ecommerce setups.
Provide recipients with the option to self-enter shipping information, reducing friction for the gift sender and increasing conversion rates for bulk orders.
Streamline internal processes for handling gift orders to enable rapid fulfillment; automation can reduce order processing from weeks to days, significantly increasing capacity for high-volume gifting (e.g., corporate or event favors).
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Liz Lorge, marketing lead at Zest.co, to discuss why online gifting represents the biggest opportunity for ecommerce brands in 2025. They talk about how the pandemic transformed ecommerce trends and millennial shopping behaviors, and why modern consumers expect seamless gifting...
Frequently asked about this episode
What does this episode say about customer experience?
Implement a white-label gifting platform that integrates directly with your online store, maintaining brand consistency and product margins.
What does this episode say about ecommerce innovation?
Offer a self-service gifting portal for customers to easily select products, personalize messages, and manage multi-recipient orders with features like bulk address uploads and scheduled delivery.
What does this episode say about gifting economy?
Explore corporate and event gifting verticals, as these represent high-volume, recurring revenue opportunities that are currently underserved by traditional ecommerce setups.
What does this episode say about new revenue streams?
Provide recipients with the option to self-enter shipping information, reducing friction for the gift sender and increasing conversion rates for bulk orders.
What does this episode say about customer experience?
Streamline internal processes for handling gift orders to enable rapid fulfillment; automation can reduce order processing from weeks to days, significantly increasing capacity for high-volume gifting (e.g., corporate or event favors).
