Geographic Targeting

Answer

Discusses scaling retail media for the 'last mile' of America, focusing on reaching non-urban centers through geographic and customer segmentation.

Source: Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses scaling retail media for the 'last mile' of America, focusing on reaching non-urban centers through geographic and customer segmentation.

2. 2. Geofencing Turns Real-World Visits Into Targeted Digital Ads with Chris Seminatore

   Firing The Man

   Founder Chris Seminatore explains how geofencing turns real-world location visits into targeted digital advertisements for a seven-figure agency.

3. 3. One of the Top Amazon Ranking Experts You Haven't Heard Of

   Seller Sessions

   Focuses on the concept of 'Geo Rank' for Amazon sellers, explaining how location-based performance data can drive strategic marketing decisions.

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