Geo-Holdouts

Answer

Marketing operators discuss incrementality testing and spend strategies for major sales periods like Black Friday and Cyber Monday.

Source: Incrementality Testing for Black Friday, Cyber Monday: What to Spend? on Marketing Operators.

Top episodes

1. 1. Incrementality Testing for Black Friday, Cyber Monday: What to Spend?

   Marketing Operators

   Marketing operators discuss incrementality testing and spend strategies for major sales periods like Black Friday and Cyber Monday.

2. 2. Holiday Offers vs Black Friday, Cyber Monday: Which Comes First?

   Marketing Operators

   The team compares holiday offer structures and discusses measurement frameworks, including holdout testing to avoid 'perfect measurement' traps.

3. 3. E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates

   Marketing Operators

   The hosts discuss founder mode, Meta updates, and the importance of incremental attribution and third-party analytics for DTC brands.

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