Keith Kirkland discusses sensory innovation and inclusive technology, with show notes linking to conversion rate optimization and A/B testing frameworks.
Keith Kirkland discusses sensory innovation and inclusive technology, with show notes linking to conversion rate optimization and A/B testing frameworks.
Jesse Lazarus explores challenging industry 'best practices' and the necessity of establishing measurement guardrails for better commerce outcomes.
This episode focuses on Conversion Rate Optimization (CRO) and the decision-making processes brands use to validate their growth strategies.