This episode features Keith Kirkland, Co-Founder of WearWorks, who shares his journey in developing an inclusive navigation system. He offers practical strategies for ecommerce businesses to navigate the complexities of the online market and optimize their ad spend on Amazon, highlighting how to effectively test and maximize ROI within the Amazon ecosystem.
Key takeaways
Leverage Amazon as a testing ground for ad spend, focusing on resource allocation, campaign performance measurement, and optimization for maximum ROI.
Understand the challenges and triumphs of bringing a novel accessibility solution to market and apply lessons to your own product development and launch.
Embrace inclusive technology and human-centered design principles to create transformative solutions that cater to diverse user needs, leading to broader market appeal.
Utilize Amazon PPC and other digital advertising strategies to refine your advertising approach and improve metrics like Return on Ad Spend (ROAS).
Themes
digital advertisinge-commerce strategyentrepreneurshipinclusive technology
Today’s guest is a visionary, public speaker, inclusive technologist, and Fashion and Industrial Designer that helped the first blind person to complete the NYC marathon without assistance. Keith Kirkland is the CoFounder of WearWorks, which invented a navigation system that removes the need for sight and sound. Kieth shared his incredible journey that led to the start of WearWorks, how his team in navigating the eCommerce world, and how you can use Amazon to test your ad spend. Takeaways: ...
Frequently asked about this episode
What does this episode say about digital advertising?
Leverage Amazon as a testing ground for ad spend, focusing on resource allocation, campaign performance measurement, and optimization for maximum ROI.
What does this episode say about e-commerce strategy?
Understand the challenges and triumphs of bringing a novel accessibility solution to market and apply lessons to your own product development and launch.
What does this episode say about entrepreneurship?
Embrace inclusive technology and human-centered design principles to create transformative solutions that cater to diverse user needs, leading to broader market appeal.
What does this episode say about inclusive technology?
Utilize Amazon PPC and other digital advertising strategies to refine your advertising approach and improve metrics like Return on Ad Spend (ROAS).
