Gen Alpha Consumer Behavior

Answer

Analysts discuss Gen Alpha's digital media habits, specifically focusing on their transition into their teenage years and the battle for their attention between YouTube, TikTok, and gaming.

Source: The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analysts discuss Gen Alpha's digital media habits, specifically focusing on their transition into their teenage years and the battle for their attention between YouTube, TikTok, and gaming.

2. 2. 374. Get ahead of the future of retail

   Retail Gets Real

   Cassandra Napoli from WGSN forecasts retail's future, specifically looking at Gen Alpha and Gen Z behaviors and emerging cultural trends like ping minimalism.

3. 3. 313. The back-to-school shopping habits of Gen Z and the parents of Gen Alpha

   Retail Gets Real

   An exploration of back-to-school shopping habits focusing on Gen Z and the parents of Gen Alpha, highlighting how the younger generation influences household spending.

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