Gen Alpha Consumer Behavior

Answer

Analysts discuss Gen Alpha trends for 2026, focusing on digital habits, the rivalry between YouTube and TikTok, and gaming's role as a social space.

Source: The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analysts discuss Gen Alpha trends for 2026, focusing on digital habits, the rivalry between YouTube and TikTok, and gaming's role as a social space.

2. 2. 313. The back-to-school shopping habits of Gen Z and the parents of Gen Alpha

   Retail Gets Real

   Explores back-to-school shopping habits, specifically how Gen Alpha and their Millennial parents influence purchasing decisions and retail spending.

3. 3. Creating a Brand Gen Alpha Loves

   Retail Remix

   Jill Feldman discusses how retailers like Kids Foot Locker are adapting to Gen Alpha's growing spending power and influence on the retail industry.

← Search again on AskThePods