Gen Alpha Consumer Behavior

Answer

Analysts discuss Gen Alpha trends for 2026, focusing on their digital habits, gaming as social media, and the shift from YouTube to TikTok.

Source: The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analysts discuss Gen Alpha trends for 2026, focusing on their digital habits, gaming as social media, and the shift from YouTube to TikTok.

2. 2. 313. The back-to-school shopping habits of Gen Z and the parents of Gen Alpha

   Retail Gets Real

   Explores back-to-school shopping habits and how Gen Alpha and their Millennial parents are influencing retail spending and trends.

3. 3. Creating a Brand Gen Alpha Loves

   Retail Remix

   A deep dive into how retailers like Kids Foot Locker are engaging Gen Alpha as they gain more spending power and household influence.

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