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Creating a Brand Gen Alpha Loves

Retail Remix · August 29, 2022 · 23 min

Summary

Gen Alpha is gaining more spending power and, in turn, more influence on the retail industry. That is why retailers like Kids Foot Locker are focused on creating unique opportunities for these consumers to interact with each other and with the brand. On Retail Remix, we revisit a recent conversation with Jill Feldman, VP and General Manager of Kids Foot Locker.

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