Co-hosts and editor Anna Hensel discuss how AI is fundamentally reshaping marketing workflows, creative output, and targeting in response to rising acquisition costs.
Co-hosts and editor Anna Hensel discuss how AI is fundamentally reshaping marketing workflows, creative output, and targeting in response to rising acquisition costs.
Explores the human-AI relationship in marketing, moving from SEO to GEO (Generative Engine Optimization), and the future of work for marketing professionals.
Amy Lanzi discusses the decline of the traditional CMO role, the rise of the creator economy, and how agencies must evolve alongside technological advancements.