Amy Lanzi discusses the evolution of digital agencies, the impact of AI, and why the traditional CMO role is changing at the Cannes Lions festival.
Amy Lanzi discusses the evolution of digital agencies, the impact of AI, and why the traditional CMO role is changing at the Cannes Lions festival.
Digitas CEO Amy Lanzi discusses how brands and agencies are navigating the fight for attention and money in a shifting digital landscape.
Liam Millward explores how AI-driven personalization is reshaping ecommerce and what this means for the future of agency-brand relationships.