Future Of Digital Agencies

Answer

Digitas CEO Amy Lanzi discusses how brands and creators are fighting for attention and the evolving role of major ad agencies in a modern digital environment.

Source: How brands and creators are fighting for your attention — and your money on Decoder with Nilay Patel.

Top episodes

1. 1. How brands and creators are fighting for your attention — and your money

   Decoder with Nilay Patel

   Digitas CEO Amy Lanzi discusses how brands and creators are fighting for attention and the evolving role of major ad agencies in a modern digital environment.

2. 2. The CMO is a dying role, says Digitas' Amy Lanzi

   Decoder with Nilay Patel

   Amy Lanzi, CEO of Digitas North America, discusses the future of marketing, the evolving role of agencies, and why the traditional CMO role is shifting.

3. 3. How First-Party Shopify Data Cuts Meta Ad CAC by 30%

   eCommerce Fastlane

   Tiago Costa discusses how agencies must rethink their competitive strategies by embracing AI solutions and better data integration to improve client results.

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