Freemium Models

Answer

Alex Hormozi discusses the mechanics of freemium as an advanced customer acquisition strategy, weighing its risks against its power.

Source: 18. Attraction Offer. Freemium. | $100M Lost Chapters Audiobook on The Game with Alex Hormozi.

Top episodes

1. 1. 18. Attraction Offer. Freemium. | $100M Lost Chapters Audiobook

   The Game with Alex Hormozi

   Alex Hormozi discusses the mechanics of freemium as an advanced customer acquisition strategy, weighing its risks against its power.

2. 2. Rundown: Peloton takes away free app workouts, adults help boost Lego's sales & Amazon's plans for just walk out tech

   Modern Retail Podcast

   A case study analysis of Peloton’s decision to abandon its freemium model due to poor conversion rates, plus broader retail trends.

3. 3. How to (Legally) Destroy Your Competition | Ep 721

   The Game with Alex Hormozi

   Alex Hormozi explores competitive strategies, including using free versions of paid products to disrupt market leaders and gain share.

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