Freemium Models

Answer

Analysis of Grüns' marketing strategy, focusing on transactional SMS, subscription flows, and lifecycle design to drive LTV and upgrades.

Source: What Grüns, Marty Supreme, and TikTok Shop Teach Us About Modern Marketing on Marketing Operators.

Top episodes

1. 1. What Grüns, Marty Supreme, and TikTok Shop Teach Us About Modern Marketing

   Marketing Operators

   Analysis of Grüns' marketing strategy, focusing on transactional SMS, subscription flows, and lifecycle design to drive LTV and upgrades.

2. 2. DTC OG Ezra Firestone on How the Game Has Shifted and What’s Working Now

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   DTC legend Ezra Firestone discusses the evolution of ecommerce and building software tools (SaaS) like Zipify within the Shopify ecosystem.

3. 3. E042: Our 2025 DTC Predictions Review

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   Review of 2025 DTC predictions, including the evolution of platform models like AppLovin and AI's impact on customer experience.

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