Jessica Totillo Coster explains how to set smart free shipping thresholds to increase average order value (AOV) based on product pricing.
Jessica Totillo Coster explains how to set smart free shipping thresholds to increase average order value (AOV) based on product pricing.
Nik Sharma breaks down the unit economics of free shipping thresholds and how to gap them against your current AOV to drive growth.
A guide for Shopify merchants on 10 essential questions, including tactical advice on setting realistic free shipping thresholds to nudge AOV higher.