A deep dive into why Facebook ROAS has become harder to maintain post-iOS 15 and strategies to scale profitably again.
A deep dive into why Facebook ROAS has become harder to maintain post-iOS 15 and strategies to scale profitably again.
Explores the 'painful changes' to Facebook advertising caused by tracking updates and how they impact performance metrics.
Discusses the 'broken' business funnel and how Facebook ROAS leads brands to over-index on existing customers rather than new growth.