Facebook Roas

Answer

A deep dive into the 'Compounding Brand' archetype, focusing on recruitment ROAS and customer LTV as the primary drivers of scale.

Source: Ecommerce: The 5 Type Series: Type One The Compounding Brand on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: The 5 Type Series: Type One The Compounding Brand

   Ecommerce: The Hammersley Brothers

   A deep dive into the 'Compounding Brand' archetype, focusing on recruitment ROAS and customer LTV as the primary drivers of scale.

2. 2. SkinnyTok, Russian Propaganda, and PepsiCo’s Poppi Proposal

   Future Commerce

   Orchid Bertelsen joins to discuss retail landscapes, including the limitations of optimizing Meta (Facebook) spend based solely on ROAS.

3. 3. 11 AI Prompts and Tools to Supercharge Your Business Growth (#199)

   The Shopify Growth Show

   Explores 11 AI prompts and tools to boost business growth, focusing on ROI-driven Facebook ads and lowering customer acquisition costs.

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