Amanda Perry shares her top Facebook Ads strategies, emphasizing that successful campaigns require understanding Facebook's algorithm and a willingness to test. She provides actionable advice for ecommerce businesses, particularly those with smaller budgets, on how to leverage Facebook ads for lead generation and nurturing to drive sales, rather than focusing solely on direct sales campaigns from the outset.
Key takeaways
For low-margin or low-value products (under $20), focus Facebook ad spend on building an email list through lead ads rather than direct sales campaigns to improve ROI and customer lifetime value.
Test different ad objectives: use "traffic" or "reach" campaigns to drive website visits. For website visits, direct users to a landing page with a pop-up, a blog post with an embedded newsletter sign-up, or a competition.
Allow the Facebook algorithm sufficient learning time; it needs at least 500 impressions, ideally 8,000, to optimize ad delivery effectively. Resist the urge to tinker with campaigns too early, as this disrupts the learning phase.
Aim for email sign-up costs under £1, ideally around 50p, for effective lead generation if your margins are low.
Utilize competitions as a powerful way to boost engagement and algorithm visibility for your Facebook ads, as they encourage comments and reactions.
Amanda Perry is a Facebook Ads strategist par excellence, with recent client successes including driving over $1m in 4 months for one client and a launch worth over £200k for another! She joined me in the Virtual Summit last year to run through how to make Facebook Ads a success in your business – and she’s joining me on the podcast now to give us the heads up on how to make our Facebook Ads super-successful in 2019. We discuss ad formats, video, ad objectives and lots lots more. ---
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What does this episode say about paid acquisition?
For low-margin or low-value products (under $20), focus Facebook ad spend on building an email list through lead ads rather than direct sales campaigns to improve ROI and customer lifetime value.
What does this episode say about email & sms?
Test different ad objectives: use "traffic" or "reach" campaigns to drive website visits. For website visits, direct users to a landing page with a pop-up, a blog post with an embedded newsletter sign-up, or a competition.
What does this episode say about customer retention?
Allow the Facebook algorithm sufficient learning time; it needs at least 500 impressions, ideally 8,000, to optimize ad delivery effectively. Resist the urge to tinker with campaigns too early, as this disrupts the learning phase.
What does this episode say about paid acquisition?
Aim for email sign-up costs under £1, ideally around 50p, for effective lead generation if your margins are low.
What does this episode say about paid acquisition?
Utilize competitions as a powerful way to boost engagement and algorithm visibility for your Facebook ads, as they encourage comments and reactions.
