Explores Shopify Audiences as a replacement for traditional Facebook Custom and Lookalike audiences following iOS14 data privacy changes.
Explores Shopify Audiences as a replacement for traditional Facebook Custom and Lookalike audiences following iOS14 data privacy changes.
Discusses advanced strategies for Amazon sellers, specifically how to export purchase data to create Facebook Custom Audiences.
A deep dive into why Facebook ad strategies often fail and how to use different targeting types, including lookalikes and interest groups.