This episode provides actionable strategies for Amazon sellers to ethically acquire more customer reviews by engaging with customers off-Amazon. It emphasizes building brand relationships through social channels to drive sales and reviews, offering a significant advantage in a competitive marketplace where traditional review tactics are often against Amazon’s TOS.
Key takeaways
Leverage off-Amazon channels like social media (Facebook, Instagram) and Messenger bots (ManyChat with parametric QR codes) to interact with customers and build brand hype before they even consider leaving a review.
Incentivize engagement off-Amazon with offers like discounts on future purchases or valuable content, rather than directly offering free products for reviews, to stay compliant with Amazon's terms of service.
Utilize Facebook's Custom Audience feature to retarget engaged customers from your off-Amazon efforts, directing them back to your Amazon listings to encourage purchases and subsequent reviews.
Focus on providing a valuable customer experience that exceeds expectations, as this is the primary driver for organic, positive reviews. Engage customers with useful content, product tips, and accessible customer service.
Generate hype for new products months in advance through off-Amazon channels. This pre-launch engagement builds anticipation and a ready audience, leading to a stronger launch and a higher likelihood of initial reviews.
In this episode, Lisett Lees is back to discuss what’s working for Amazon Posts in 2023, a quick look into Amazon Inspire, and how you can have pizza with Bradley in Europe this June!
What does this episode say about amazon & marketplaces?
Leverage off-Amazon channels like social media (Facebook, Instagram) and Messenger bots (ManyChat with parametric QR codes) to interact with customers and build brand hype before they even consider leaving a review.
What does this episode say about customer retention?
Incentivize engagement off-Amazon with offers like discounts on future purchases or valuable content, rather than directly offering free products for reviews, to stay compliant with Amazon's terms of service.
What does this episode say about brand & content?
Utilize Facebook's Custom Audience feature to retarget engaged customers from your off-Amazon efforts, directing them back to your Amazon listings to encourage purchases and subsequent reviews.
What does this episode say about paid acquisition?
Focus on providing a valuable customer experience that exceeds expectations, as this is the primary driver for organic, positive reviews. Engage customers with useful content, product tips, and accessible customer service.
What does this episode say about amazon & marketplaces?
Generate hype for new products months in advance through off-Amazon channels. This pre-launch engagement builds anticipation and a ready audience, leading to a stronger launch and a higher likelihood of initial reviews.
