Deep dive into Facebook's various advertising options for creating custom audiences and navigating the platform's tools for store owners.
Deep dive into Facebook's various advertising options for creating custom audiences and navigating the platform's tools for store owners.
Expert Dave Huss discusses building and leveraging Facebook audiences, specifically focusing on Lookalike Audiences and retargeting campaigns.
Explores the technical shift in audience tracking, IDFA changes, and how they impact audience activation and retargeting in social ecosystems.