Zero to $1.5m in 2 years with Facebook Ads. It's Kevin Urrutia from DTC brand Chester Travels

eCommerce MasterPlan · with Kevin Urrutia · 36 min

Summary

This episode reveals how Chester Travels scaled from zero to $1.5 million in two years, primarily by mastering Facebook Ads. Kevin Urrutia shares actionable strategies on leveraging paid social for rapid DTC growth, covering everything from campaign structure to optimization. This is a must-listen for ecommerce operators looking to aggressively scale their customer acquisition through paid channels.

Key takeaways

• Implement a structured Facebook Ads strategy focusing on targeting, creative, and continuous optimization to drive significant DTC sales.
• Understand the interplay between customer acquisition cost (CAC) and customer lifetime value (LTV) when scaling with paid ads.
• Prioritize brand building alongside paid acquisition to differentiate in competitive markets.
• Focus on systematic A/B testing for ad creatives and copy to maximize performance and ROI on Facebook Ads.
• Ensure proper Facebook Pixel implementation and data tracking for effective remarketing, conversion measurement, and audience building.

Themes

Topics covered

Episode description

Kevin Urrutia is the founder at Chester Travels, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.Listen for LOTS of fast-growth tips - including Facebook Ads advice...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Frequently asked about this episode

What does this episode say about paid acquisition?

Implement a structured Facebook Ads strategy focusing on targeting, creative, and continuous optimization to drive significant DTC sales.

What does this episode say about dtc strategy?

Understand the interplay between customer acquisition cost (CAC) and customer lifetime value (LTV) when scaling with paid ads.

What does this episode say about founder & leadership?

Prioritize brand building alongside paid acquisition to differentiate in competitive markets.

What does this episode say about analytics & attribution?

Focus on systematic A/B testing for ad creatives and copy to maximize performance and ROI on Facebook Ads.

What does this episode say about paid acquisition?

Ensure proper Facebook Pixel implementation and data tracking for effective remarketing, conversion measurement, and audience building.

Listen

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