DTC Podcast discusses recent Meta attribution changes and evolving algorithms that caused ROAS to drop by 40% for many brands.
DTC Podcast discusses recent Meta attribution changes and evolving algorithms that caused ROAS to drop by 40% for many brands.
This episode explains Meta's new incremental conversion optimization and how to measure true ROAS despite algorithm and attribution shifts.
A focused look at how the iOS14 update forced major changes in the Facebook algorithm and how brands should adapt.