Facebook Algorithm Changes

Answer

Meta's Head of Facebook, Tom Alison, discusses major strategic shifts in the Facebook algorithm and content feed to focus on discovery and Gen Z.

Source: How the head of Facebook plans to compete with TikTok and win back Gen Z on Decoder with Nilay Patel.

Top episodes

1. 1. How the head of Facebook plans to compete with TikTok and win back Gen Z

   Decoder with Nilay Patel

   Meta's Head of Facebook, Tom Alison, discusses major strategic shifts in the Facebook algorithm and content feed to focus on discovery and Gen Z.

2. 2. “The Tyranny of Visibility”

   Future Commerce

   An exploration of 'Filterworld' and how Facebook's algorithmic changes impact culture, intentionality, and content consumption.

3. 3. Facebook’s Move into AI with New Advantage+

   Ecommerce Playbook

   A deep dive into Facebook's move toward AI-driven advertising with the Advantage+ model and its implications for marketers.

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