An exploration of Facebook's on-platform metrics, their reliability as a data source, and strategic advice on when to aggressively scale ad spend.
An exploration of Facebook's on-platform metrics, their reliability as a data source, and strategic advice on when to aggressively scale ad spend.
Ian and Mark Hammersley share their method for identifying and scaling successful Facebook ads quickly through data analysis and optimization techniques.
The hosts analyze current performance data issues within Meta (Facebook/Instagram) accounts and provide tactical fixes for declining reach and efficiency.