Ep 64: Will iOS14 wreck your Facebook Ads campaigns? (NEW GAME-CHANGING RULES INBOUND)
DTC Podcast · with Dee Deng · January 9, 2021 · 47 min
Summary
The iOS 14 update presents a significant challenge to Facebook Ads campaigns, impacting measurement and optimization. This episode breaks down what's happening, what Facebook and Google are doing about it, and how businesses can adapt their strategies to maintain performance in a more privacy-centric advertising landscape. DTC operators will gain actionable insights on navigating these changes effectively.
Key takeaways
Understand the core changes with iOS 14 and its implications for ad tracking and measurement, especially concerning the Facebook pixel.
Implement strategies to prioritize first-party data collection and utilization to mitigate the impact of reduced third-party data access.
Re-evaluate your attribution models, moving towards more privacy-first marketing approaches and potentially leveraging methods like Marketing Mix Modeling (MMM).
Anticipate the evolving role of digital marketing agencies as they help businesses adapt to these new privacy regulations and platform changes.
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On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14. This looming update or “global internet shockwave,” has the potential to change business as we know it, holding far-reaching implications for measurement, optimization, and business tools. You’ll want to hear this team of experts unpack their instincts, plans, and strategies for surviving this big change. Listen to the pod for: 📦 A breakdown of wtf’s happening with iOS14 📦 Facebook and Google’s response to the imminent change 📦 How does this compare to GDPR? 📦 What this change will look like for UX 📦 The role of agencies in this turbulent time 📦 Predictions for the future and how businesses will adapt
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What does this episode say about paid acquisition?
Understand the core changes with iOS 14 and its implications for ad tracking and measurement, especially concerning the Facebook pixel.
What does this episode say about analytics & attribution?
Implement strategies to prioritize first-party data collection and utilization to mitigate the impact of reduced third-party data access.
What does this episode say about dtc strategy?
Re-evaluate your attribution models, moving towards more privacy-first marketing approaches and potentially leveraging methods like Marketing Mix Modeling (MMM).
What does this episode say about paid acquisition?
Anticipate the evolving role of digital marketing agencies as they help businesses adapt to these new privacy regulations and platform changes.
