Marketing Operators discuss setting marketing targets and spend strategies for DTC brands during high-stakes periods like BFCM.
Marketing Operators discuss setting marketing targets and spend strategies for DTC brands during high-stakes periods like BFCM.
Ezra Firestone discusses high-level Facebook ad strategy, specifically how to allocate percentages of your budget across different campaign types.
A deep dive into the technical differences between Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO) on Facebook.