Experimentation In Business

Answer

Drew Marconi (Intelligems) discusses how to build a testing roadmap and foster a company-wide culture of experimentation to drive profit.

Source: Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi on DTC Podcast.

Top episodes

1. 1. Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi

   DTC Podcast

   Drew Marconi (Intelligems) discusses how to build a testing roadmap and foster a company-wide culture of experimentation to drive profit.

2. 2. Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

   Ecommerce Coffee Break

   Brian Massey explains how to use experimental tools to optimize online sales and the balance between big swings and small tweaks in e-commerce.

3. 3. Bonus: Kevin O'Leary on TV Ads, Wine, Watches & Building “Wonderful” DTC Brands

   DTC Podcast

   Kevin O'Leary shares insights on building DTC brands, including the role of experimentation in TV ads and venture-style business growth.

← Search again on AskThePods