Drew Marconi of Intelligems explains how to build a testing roadmap and operationalize a culture of experimentation across a business to drive real profit.
Drew Marconi of Intelligems explains how to build a testing roadmap and operationalize a culture of experimentation across a business to drive real profit.
Brian Massey discusses the balance between big strategic moves and small tweaks, emphasizing a data-driven, experimental approach to conversion and sales.
Jonathan Sorkenn discusses media trading and the essential role of experimentation and unconventional thinking in building a successful agency and client partnerships.