Experimentation Frameworks

Answer

Drew Marconi, CEO of Intelligems, explains how to build a testing roadmap and operationalize experimentation within a DTC brand.

Source: Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi on DTC Podcast.

Top episodes

1. 1. Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi

   DTC Podcast

   Drew Marconi, CEO of Intelligems, explains how to build a testing roadmap and operationalize experimentation within a DTC brand.

2. 2. S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)

   Limited Supply

   Olivia Kory of Haus discusses incrementality, data-driven strategy, and the organizational mindset needed for a successful test-and-learn culture.

3. 3. Test-Driven Marketing - with Tim Parkin

   eCommerce Marketing Podcast

   Marketing coach Tim Parkin breaks down the concept of test-driven marketing and how to use various platforms for effective experimentation.

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