Drew Marconi of Intelligems discusses how to build a robust experimentation culture and a testing roadmap that focuses on profit rather than just revenue.
Drew Marconi of Intelligems discusses how to build a robust experimentation culture and a testing roadmap that focuses on profit rather than just revenue.
Tim Parkin shares insights on 'Test-Driven Marketing,' focusing on the frameworks and tools needed to run effective marketing experiments and scale results.
Olivia Kory of Haus joins to discuss incrementality frameworks and how brands can build a 'Test and Learn' culture to improve their data-driven decision making.