Discusses how exclusivity drives holiday sales energy and breaks through market noise without relying on price slashing.
Discusses how exclusivity drives holiday sales energy and breaks through market noise without relying on price slashing.
Erika Geraerts explains how her brand Fluff uses a limited drop model to maintain brand exclusivity and profitability.
Follows the journey of Mush Studios in using TikTok to fuel scarcity and exclusivity through limited product drops.