Founder Stephanie Gottlieb: ‘To get to the next level, you need to change your strategies’
The Glossy Podcast · with Stephanie Gottlieb · December 18, 2024 · 34 min
Summary
Stephanie Gottlieb, founder of her namesake fine jewelry brand, reveals how strategic use of pop culture, celebrity endorsements, and social media propelled her brand's growth. This episode offers e-commerce operators a masterclass in leveraging cultural moments for brand visibility and navigating industry shifts like the rise of lab-grown diamonds while staying true to brand values.
Key takeaways
Leverage pop culture moments and celebrity placements strategically to create significant brand visibility (e.g., Taylor Swift's "87" necklace at the Super Bowl).
Utilize social media as a primary channel to introduce new styles and engage with your audience, building a strong community around your brand.
Explore collaborations as a powerful tool for brand expansion and reaching new customer segments.
Develop a clear stance on industry-disrupting trends (e.g., lab-grown diamonds) and communicate it effectively to maintain brand identity and customer trust.
Continuously evaluate and adapt marketing strategies to identify new growth opportunities and reach the "next level" of business scale.
Since launching her namesake, NYC-based fine jewelry brand in 2013, Stephanie Gottlieb has leveraged pop culture to her company’s advantage. That has included using her large social media presence to introduce new styles, for example, and getting the brand’s jewelry pieces on major stars at major moments – think: the “87” necklace worn by Taylor Swift at the 2024 Super Bowl. On the latest episode of the Glossy Podcast, Gottlieb — who serves as her company’s CEO and designer — discusses those marketing strategies and others the brand is tackling, including collaborations. She also shares how her company, which has remained loyal to natural diamonds, is navigating the rise of lab-grown options and how it’s been hitting the gas on growth over the past two years.
What does this episode say about founder & leadership?
Leverage pop culture moments and celebrity placements strategically to create significant brand visibility (e.g., Taylor Swift's "87" necklace at the Super Bowl).
What does this episode say about brand & content?
Utilize social media as a primary channel to introduce new styles and engage with your audience, building a strong community around your brand.
What does this episode say about influencer & creator?
Explore collaborations as a powerful tool for brand expansion and reaching new customer segments.
What does this episode say about dtc strategy?
Develop a clear stance on industry-disrupting trends (e.g., lab-grown diamonds) and communicate it effectively to maintain brand identity and customer trust.
What does this episode say about founder & leadership?
Continuously evaluate and adapt marketing strategies to identify new growth opportunities and reach the "next level" of business scale.
