Covers structuring content teams and systems to support creative execution for major brand 'tentpole' campaigns and events.
Covers structuring content teams and systems to support creative execution for major brand 'tentpole' campaigns and events.
Liz Anthony from Halfdays explains balancing brand moments with performance marketing to scale highly seasonal, event-based businesses.
Recaps Prime Day tactics, including launch strategy and how the team manages content and hiring for major marketing events.