Maximize your 2024 event ROI. Chloë Thomas provides a strategic roadmap for ecommerce operators to select, attend, and optimize their participation in key industry events, covering both in-person and virtual formats, alongside a crucial focus on sustainability. This episode is packed with practical advice to ensure every event translates into tangible business growth.
Key takeaways
Evaluate events based on your business goals and target audience to ensure alignment and maximize the value of attendance.
Implement pre-event planning, active participation strategies, and post-event follow-ups to maximize ROI from every event.
Utilize specific tactics for virtual events, including dedicated focus and proactive engagement, to overcome the lack of physical presence.
Adopt sustainable practices when attending events, such as conscious travel and waste reduction, to align with eco-friendly initiatives and corporate social responsibility.
Leverage the provided lists of must-attend UK and US events as a starting point for your 2024 event calendar, tailoring selections to your specific market and needs.
Themes
event strategynetworking & business developmentsustainability in ecommerce
Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...Hit PLAY to hear:What events you should attendHow to maximise these eventsMust-attend eCommerce events in the UKMust-attend eCommerce events in the USTips for attending virtual eventsTaking a sustainable approach to events and conferencesKey timestamps to dive straight in:[06:21] Tips for choosing and maximising upcoming industry events.[18:52] Must-attend UK events.[23:45] Must-attend events in the USA.[26:43] Making the most of virtual events.[31:20] Taking an eco-approach to attending events.Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super . See Chloë’s full list, and the one’s she recommended on the podcast, here <a href='https://ecommercetech.io/blog/top-ecommerce-events-2024' rel='noopener noreferrer' targ
Frequently asked about this episode
What does this episode say about event strategy?
Evaluate events based on your business goals and target audience to ensure alignment and maximize the value of attendance.
What does this episode say about networking & business development?
Implement pre-event planning, active participation strategies, and post-event follow-ups to maximize ROI from every event.
What does this episode say about sustainability in ecommerce?
Utilize specific tactics for virtual events, including dedicated focus and proactive engagement, to overcome the lack of physical presence.
What does this episode say about event strategy?
Adopt sustainable practices when attending events, such as conscious travel and waste reduction, to align with eco-friendly initiatives and corporate social responsibility.
What does this episode say about event strategy?
Leverage the provided lists of must-attend UK and US events as a starting point for your 2024 event calendar, tailoring selections to your specific market and needs.
