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Mastering eCommerce Events in 2024: Tips, Picks, and Strategies with Chloë Thomas

eCommerce MasterPlan · with Chloë Thomas · 41 min

Summary

This episode provides an essential guide for eCommerce professionals to strategically navigate and maximize their participation in industry events in 2024. Chloë Thomas offers actionable advice on selecting the right events, optimizing attendance for networking and learning, and ensuring a strong return on investment. It includes curated lists of top events in the UK and US, alongside practical tips for virtual engagement and sustainable practices.

Key takeaways

Themes

dtc strategyretail & omnichannelfounder & leadership

Topics covered

ecommerce event strategyevent roi maximizationuk ecommerce eventsus ecommerce eventsvirtual event engagementsustainable event practicesnetworking strategies

Episode description

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...Hit PLAY to hear:What events you should attendHow to maximise these eventsMust-attend eCommerce events in the UKMust-attend eCommerce events in the USTips for attending virtual eventsTaking a sustainable approach to events and conferencesKey timestamps to dive straight in:[06:21] Tips for choosing and maximising upcoming industry events.[18:52] Must-attend UK events.[23:45] Must-attend events in the USA.[26:43] Making the most of virtual events.[31:20] Taking an eco-approach to attending events.Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super . See Chloë’s full list, and the one’s she recommended on the podcast, here <a href='https://ecommercetech.io/blog/top-ecommerce-events-2024' rel='noopener noreferrer' targ

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Frequently asked about this episode

What does this episode say about dtc strategy?
Carefully select events based on specific goals (networking, learning, partnerships) and evaluate ROI before committing time and resources.
What does this episode say about retail & omnichannel?
Maximize your event experience by actively preparing before, engaging thoughtfully during, and diligently following up after, to solidify connections and implement learnings.
What does this episode say about founder & leadership?
Leverage both in-person and virtual event strategies, focusing on interactive participation and virtual networking tools for online events.
What does this episode say about dtc strategy?
Adopt sustainable practices for event attendance, such as minimizing travel impact and opting for eco-conscious choices.
What does this episode say about dtc strategy?
Utilize expert-curated lists of top eCommerce events for 2024 in key regions like the UK and US to inform your calendar decisions.

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