This episode provides a comprehensive guide for ecommerce operators looking to strategically engage with industry events in 2024. Chloë Thomas walks through how to select the right events, maximize networking and learning opportunities, and integrate sustainable practices, ensuring businesses gain actionable insights and strong ROI from their participation.
Key takeaways
Identify your specific business goals before selecting events to ensure alignment and maximize the value of your attendance.
Go beyond attending sessions by actively networking and following up with key contacts made at events, as this is where the real ROI often lies.
For virtual events, pre-plan your schedule and actively engage with Q&A and networking features to replicate the in-person experience.
Prioritize sustainable travel and participation choices for events, such as choosing eco-friendly transport and reducing waste, to align with growing environmental consciousness.
Leverage event content and connections post-event to further develop business strategies and foster long-term partnerships.
Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...Hit PLAY to hear:What events you should attendHow to maximise these eventsMust-attend eCommerce events in the UKMust-attend eCommerce events in the USTips for attending virtual eventsTaking a sustainable approach to events and conferencesKey timestamps to dive straight in:[06:21] Tips for choosing and maximising upcoming industry events.[18:52] Must-attend UK events.[23:45] Must-attend events in the USA.[26:43] Making the most of virtual events.[31:20] Taking an eco-approach to attending events.Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super . See Chloë’s full list, and the one’s she recommended on the podcast, here <a href='https://ecommercetech.io/blog/top-ecommerce-events-2024' rel='noopener noreferrer' targ
What does this episode say about founder & leadership?
Identify your specific business goals before selecting events to ensure alignment and maximize the value of your attendance.
What does this episode say about brand & content?
Go beyond attending sessions by actively networking and following up with key contacts made at events, as this is where the real ROI often lies.
What does this episode say about dtc strategy?
For virtual events, pre-plan your schedule and actively engage with Q&A and networking features to replicate the in-person experience.
What does this episode say about founder & leadership?
Prioritize sustainable travel and participation choices for events, such as choosing eco-friendly transport and reducing waste, to align with growing environmental consciousness.
What does this episode say about founder & leadership?
Leverage event content and connections post-event to further develop business strategies and foster long-term partnerships.
