Emerging Social Media Platforms

Answer

Explores the evolution of social commerce, moving from driving traffic to websites to native in-app purchasing on platforms like TikTok and Instagram.

Source: Decoded - Social Commerce: Authentic Context for a Socially Native Generation on Future Commerce.

Top episodes

1. 1. Decoded - Social Commerce: Authentic Context for a Socially Native Generation

   Future Commerce

   Explores the evolution of social commerce, moving from driving traffic to websites to native in-app purchasing on platforms like TikTok and Instagram.

2. 2. The Next Wave of Marketers: Curious, Collaborative, Chaos-Embracing

   Future Commerce

   A forward-looking discussion on 'positionless marketing' and how AI is reshaping the roles of marketers across modern digital ecosystems.

3. 3. “What Creators Owe To Their Audience” (Feat. Neil Shankar, Content Creator)

   Future Commerce

   A deep dive with a TikTok creator into how algorithms work, how brands interact with creators, and the power dynamics of modern social commerce.

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