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Decoded - Social Commerce: Authentic Context for a Socially Native Generation

Future Commerce · May 31, 2022 · 33 min

Summary

For years, marketers used social media platforms to drive demand to their websites, but today, apps like Instagram and TikTok are allowing users to make purchases directly on their platforms. Future Commerce's Decoded returns with a third episode to break down why developers and marketers need to work together to leverage new technology and meet the ever-evolving needs of their customers in social commerce. Join Phillip Jackson and Boris Lokschin, CEO of Spryker as they dive further into the necessary relationship between developers and marketers. Listen now!

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