Explores the 'T-shaped marketer' concept, specifically focusing on the importance of taking bets on emerging channels to achieve outsized ecommerce success.
Explores the 'T-shaped marketer' concept, specifically focusing on the importance of taking bets on emerging channels to achieve outsized ecommerce success.
Updates on new marketplace features within social platforms like TikTok and YouTube, which represent the cutting edge of emerging marketing/sales channels.
Focuses on digital experiences that convert, specifically highlighting social commerce and TikTok Shop as critical emerging channels for modern brands.